Grade 11 Starter Lesson: Commercial Rhetorical Analysis
By Formative Staff
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Last updated about 1 year ago
9 questions
Note from the author:
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals.
Essential Question: How does modern media make use of rhetorical appeals?
Required
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
When have you had to persuade someone to do something? What did you say and/or do to influence that person?
Required
How does one know when to use each of the rhetorical appeals? Select 4.
How does one know when to use each of the rhetorical appeals? Select 4.
Required
Match each rhetorical appeal to its definition.
Match each rhetorical appeal to its definition.
| Draggable item | arrow_right_alt | Category |
|---|---|---|
Ethos | arrow_right_alt | The use of logic and reason to convince an audience. |
Pathos | arrow_right_alt | The use of one's own credibility to convince an audience. |
Logos | arrow_right_alt | The use of emotion to convince an audience. |
Required
Which of the following is an example of pathos from the commercial?
Which of the following is an example of pathos from the commercial?
Required
Which of the following is an example of ethos from the commercial?
Which of the following is an example of ethos from the commercial?
Required
Which of the following quotes features an example of logos from the commercial?
Which of the following quotes features an example of logos from the commercial?
Required
Complete the following sentence:
The purpose of this commercial is to _______ .
Required
I am going to analyze the use of__________ in the Cerave commercial.
Required
How does the use of the appeal help Cerave to achieve their purpose?
How does the use of the appeal help Cerave to achieve their purpose?